Client: |
Plymouth College
(Independent School) |
| Project: |
Brochure and advertising to promote newly-built indoor swimming complex. To reflect, but grow out of corporate ID previously developed for them by Design Inspiration. Target market: young swimmers with ambition to compete at national and international level. |
| Strategy: |
Design Inspiration devised a new unique and eye-catching style with both youth appeal and essential information. Full and quarter-page ads appearing in Swimming magazine. |
| Product: |
Full colour DL brochure with a protective finish. The fluid visuals blend perfectly with the message. This brochure led to a very successful launch - most swimmers booked in advance. |
